LG will showcase its first smart home hub ThinQ ON at the IFA 2024 technology fair. This hub integrates artificial intelligence technology, allowing it to connect and control LG appliances and third-party devices, supporting Thread, Matter, and Wi-Fi. The ThinQ ON features a compact and rounded design, doubling as a smart speaker with an integrated LG AI voice assistant that can understand natural language, interpret context, and learn user preferences to provide a personalized experience. The device is powered by a self-developed AI chipset and supports Matter certification.